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Research papers

Media mix

The following paper describes a special analysis made using the German Verbraucher Analyse, a consumer analysis similar to other consumer usage/purchase research in many other European countries. For this reason our analysis can easily be duplicated...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Rolf Speetzen
June 15, 1992
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Citation

Speetzen, R. (1992a, June 15). Media mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-mix-3922